Replace polite CISO interest with real pipeline.
Replace polite CISO interest with real pipeline.
Replace polite CISO interest with real pipeline.
Replace polite CISO interest with real pipeline.
Only target people with a real pain. Make your messaging count – no more ghosting or stalling.
Only target people with a real pain. Make your messaging count – no more ghosting or stalling.
Only target people with a real pain. Make your messaging count – no more ghosting or stalling.
Know exactly what to say to hook prospects, find out who is a buyer and move on to a deal.
Know exactly what to say to hook prospects, find out who is a buyer and move on to a deal.
Know exactly what to say to hook prospects, find out who is a buyer and move on to a deal.
Develop repeatable winning outreach and get ready to scale.
Develop repeatable wining outreach and get ready to scale.
Develop repeatable winning outreach and get ready to scale.
Perfect if you want clarity before scaling sales or marketing.
Perfect if you want clarity before scaling sales or marketing.
Outcomes you can expect:
Outcomes you can expect:
Ideal Client Profile that delivers viable deals; no ghosting or stalling
Ideal Client Profile that delivers viable deals; no ghosting or stalling
Clear buyer, champion, gatekeeper, and veto roles
Clear buyer, champion, gatekeeper, and veto roles
Messaging that speaks to the buyer roles and qualifies on the spot
Messaging that speaks to the buyer roles and qualifies on the spot
Repeatable outbound motion grounded in buyer behavior
Repeatable outbound motion grounded in buyer behavior
Weekly GTM signals that show what’s not working and why
Weekly GTM signals that show what’s not working and why
Proof architecture that addresses key buyer objections
Proof architecture that addresses key buyer objections
The Problem
Why most cybersecurity GTM feels like an uphill struggle – even with a good product?
Why most cybersecurity GTM feels like an uphill struggle – even with a good product?
Why most cybersecurity GTM feels like an uphill struggle – even with a good product?
Client profile fails in outreach, despite looking OK on paper.
Broad firmographics and vague buyer definitions make targeting too broad and outreach generic.
What looks sensible on paper shows no pull in outreach.
Messaging doesn't work with real prospects.
Security buyers filter aggressively.
If your messaging doesn’t match their pain, definition of success, and urgency drivers, and doesn't address their perception of risk, it gets ignored.
No diagnostic signal telling you what specifically is broken.
Teams ship content, run outbound, and book calls – but deals stall and leads ghost. It's not clear what works and what doesn't.
There is no basis for iterative improvement.
Misleading early traction in an unscalable segment.
A few deals close, but only with significant customizations, long cycles, or heavy founder involvement.
This masks a GTM that won’t scale.
No clear disqual logic or its disciplined application.
Everything looks like a lead.
Time gets burned on prospects who were never going to buy.
GTM reuse in a new client segment.
What worked for fintechs doesn’t work for enterprises. Buyer roles, buying pressure, proof, messaging – they all change.
GTM has to be re-derived, not reused.
Client profile fails in outreach, despite looking OK on paper.
Broad firmographics and vague buyer definitions make targeting too broad and outreach generic.
What looks sensible on paper shows no pull in outreach.
Messaging doesn't work with real prospects.
Security buyers filter aggressively.
If your messaging doesn’t match their pain, definition of success, and urgency drivers, and doesn't address their perception of risk, it gets ignored.
No diagnostic signal telling you what specifically is broken.
Teams ship content, run outbound, and book calls – but deals stall and leads ghost. It's not clear what works and what doesn't.
There is no basis for iterative improvement.
Misleading early traction in an unscalable segment.
A few deals close, but only with significant customizations, long cycles, or heavy founder involvement.
This masks a GTM that won’t scale.
No clear disqual logic or its disciplined application.
Everything looks like a lead.
Time gets burned on prospects who were never going to buy.
GTM reuse in a new client segment.
What worked for fintechs doesn’t work for enterprises. Buyer roles, buying pressure, proof, messaging – they all change.
GTM has to be re-derived, not reused.
Client profile fails in outreach, despite looking OK on paper.
Broad firmographics and vague buyer definitions make targeting too broad and outreach generic.
What looks sensible on paper shows no pull in outreach.
Messaging doesn't work with real prospects.
Security buyers filter aggressively.
If your messaging doesn’t match their pain, definition of success, and urgency drivers, and doesn't address their perception of risk, it gets ignored.
No diagnostic signal telling you what specifically is broken.
Teams ship content, run outbound, and book calls – but deals stall and leads ghost. It's not clear what works and what doesn't.
There is no basis for iterative improvement.
Misleading early traction in an unscalable segment.
A few deals close, but only with significant customizations, long cycles, or heavy founder involvement.
This masks a GTM that won’t scale.
No clear disqual logic or its disciplined application.
Everything looks like a lead.
Time gets burned on prospects who were never going to buy.
GTM reuse in a new client segment.
What worked for fintechs doesn’t work for enterprises. Buyer roles, buying pressure, proof, messaging – they all change.
GTM has to be re-derived, not reused.
Client profile fails in outreach, despite looking OK on paper.
Broad firmographics and vague buyer definitions make targeting too broad and outreach generic.
What looks sensible on paper shows no pull in outreach.
Messaging doesn't work with real prospects.
Security buyers filter aggressively.
If your messaging doesn’t match their pain, definition of success, and urgency drivers, and doesn't address their perception of risk, it gets ignored.
No diagnostic signal telling you what specifically is broken.
Teams ship content, run outbound, and book calls – but deals stall and leads ghost. It's not clear what works and what doesn't.
There is no basis for iterative improvement.
Misleading early traction in an unscalable segment.
A few deals close, but only with significant customizations, long cycles, or heavy founder involvement.
This masks a GTM that won’t scale.
No clear disqual logic or its disciplined application.
Everything looks like a lead.
Time gets burned on prospects who were never going to buy.
GTM reuse in a new client segment.
What worked for fintechs doesn’t work for enterprises. Buyer roles, buying pressure, proof, messaging – they all change.
GTM has to be re-derived, not reused.
Solution
Complete GTM System for Cyber Startups.
Complete GTM System for Cyber Startups.
Complete GTM System for Cyber Startups.
Live-or-die for pre-scale startups.
Live-or-die for pre-scale startups.
Live-or-die for pre-scale startups.
Essential for any expansion to a new client segment.
Essential for any expansion to a new client segment.
Essential for any expansion to a new client segment.
DOWNLOAD AND START NOW
START NOW
DOWNLOAD AND START NOW
The GTM System
The GTM System
The GTM System
Step-by-step GTM system that forces clarity on ICP, buyers, pain & triggers, proof, messaging, outbound motion, and diagnostics – in the correct order.
It includes in-the-file buyer-side cues that guide you as you work.
Step-by-step GTM system that forces clarity on ICP, buyers, pain & triggers, proof, messaging, outbound motion, and diagnostics – in the correct order.
It includes in-the-file buyer-side cues that guide you as you work.
SEE HOW IT'S DONE
SEE HOW IT'S DONE
Example
Example
See a specific, high-urgency ICP and targeted outbound for an example anti-AI-fraud startup. Narrowed down from a vague “CISO buyer”.
Use it as "what good looks like" when you develop your own system.
See a specific, high-urgency ICP and targeted outbound for an example anti-AI-fraud startup. Narrowed down from a vague “CISO buyer”.
Use it as "what good looks like" when you develop your own system.
ACCELERATE RAMP UP
ACCELERATE RAMP UP
Handbook
Handbook
Get going in 15 minutes. The guide explains key GTM System mechanics.
It also spells out the most impactful buyer-side guidance – strong foundations for you to build on
from the start.
Get going in 15 minutes. The guide explains key GTM System mechanics.
It also spells out the most impactful buyer-side guidance – strong foundations for you to build on from the start.
Get going in 15 minutes. The guide explains key GTM System mechanics.
It also spells out the most impactful buyer-side guidance – strong foundations for you to build on from the start.
Get help
Choose a package based on how hands-on you want to be.
Choose a package based on how hands-on you want to be.
Choose a package based on how hands-on you want to be.
MOST COST EFFECTIVE
MOST COST EFFECTIVE
DIY – Self-serve
DIY – Self-serve
For CEOs / founders who want structure and are willing to do the thinking on their own.
For CEOs / founders who want structure and are willing to do the thinking on their own.
Free
Free
WHAT YOU GET
WHAT YOU GET
Complete GTM System specifically tailored to a B2B cyber vendor.
Complete GTM System specifically tailored to a B2B cyber vendor.
Example completed GTM System.
Example completed GTM System.
Handbook – to accelerate orientation and anchor fundamental buyer-side guidance. Reference as you work.
Handbook – to accelerate orientation and anchor fundamental buyer-side guidance. Reference as you work.
HIGHEST VALUE
HIGHEST VALUE
Done Together
Done Together
We work together to build and pressure-test your bespoke GTM system in a focused 2-week sprint.
We work together to build and pressure-test your bespoke GTM system in a focused 2-week sprint.
$30k
$30k
Billed once.
Early-stage startup considerations available upon request.
Early-stage startup considerations available upon request.
See if you qualify.
See if you qualify.
WHAT YOU GET
WHAT YOU GET
Everything in DIY
Everything in DIY
1 ICP fully validated and scored
1 ICP fully validated and scored
Buyer & champion architecture
Buyer & champion architecture
Messaging and proof architecture
Messaging and proof architecture
Outreach + qualification scripts
Outreach + qualification scripts
GTM metric definitions
GTM metric definitions
GTM System kick-off session
GTM System kick-off session
HIGHEST VALUE
Done Together
We work together to build and pressure-test your bespoke GTM system in a focused 2-week sprint.
$30k
Billed once.
Early-stage startup considerations available upon request.
See if you qualify.
WHAT YOU GET
Everything in DIY
1 ICP fully validated and scored
Buyer & champion architecture
Messaging and proof architecture
Outreach + qualification scripts
GTM metric definitions
GTM System kick-off session
MOST TIME EFFECTIVE
MOST TIME EFFECTIVE
Done for You
Done for You
You bring the context. I build your bespoke GTM system, ready for execution within 2 weeks.
You bring the context. I build your bespoke GTM system, ready for execution within 2 weeks.
You bring the context. I build your bespoke GTM system, ready for execution within 2 weeks.
$150k
$150k
Billed once.
Billed once.
Early-stage startup considerations available upon request.
Early-stage startup considerations available upon request.
Early-stage startup considerations available upon request.
See if you qualify.
See if you qualify.
WHAT YOU GET
WHAT YOU GET
Everything in Done Together
Everything in Done Together
Time saved by being hands-off
Time saved by being hands-off
Your new GTM system orientation (so that you fully understand it and are ready to execute)
Your new GTM system orientation (so that you fully understand it and are ready to execute)
About me
Built by someone who sat on the buyer’s side.
Built by someone who sat on the buyer’s side.
Built by someone who sat on the buyer’s side.
I spent years inside enterprise security and risk organizations, watching how vendors get evaluated, blocked, or approved.
I built this GTM System to package what I learned there for early-stage teams.
I spent years inside enterprise security and risk organizations, watching how vendors get evaluated, blocked, or approved.
I built this GTM System to package what I learned there for early-stage teams.
Ready to supercharge your GTM?
See if you qualify.
CISO-Aligned Sales Advisory
by Mike Sobiegraj
Former long-time enterprise cyber executive. I help cybersecurity sales leaders win enterprise deals by applying my firsthand knowledge of what moves deals forward – and what doesn’t.
© 2025-2026 Mike Sobiegraj. All rights reserved
Ready to supercharge your GTM?
See if you qualify.
CISO-Aligned Sales Advisory
by Mike Sobiegraj
Former long-time enterprise cyber executive. I help cybersecurity sales leaders win enterprise deals by applying my firsthand knowledge of what moves deals forward – and what doesn’t.
© 2025-2026 Mike Sobiegraj. All rights reserved
Ready to supercharge your GTM?
See if you qualify.
CISO-Aligned Sales Advisory
by Mike Sobiegraj
Former long-time enterprise cyber executive. I help cybersecurity sales leaders win enterprise deals by applying my firsthand knowledge of what moves deals forward – and what doesn’t.
© 2025-2026 Mike Sobiegraj. All rights reserved